Announcing our new website and refreshed brand

Small Foundation is delighted to share our new website and refreshed brand identity. 

Since we launched our latest website over five years ago, we have continued to evolve and grow – expanding our partnerships, announcing a revised systems strategy, launching homegrown initiatives such as our GP Working Capital Facility and Emerald Africa, and convening our partners annually. 

Along the way, we have produced a growing library of content, including more than 160 blog posts, dozens of videos, and an increasing body of research we have supported. We have also released three impact reports, where our partners help illustrate the ecosystem changes they are driving. 

Our new website is designed to show this dimensionality. It offers a clearer way to highlight our partners, make our research more accessible, and convey how our partnerships and initiatives connect across our work and the wider system. We want our digital home to reflect the breadth of what we do, and to serve as an accessible resource for those who share an interest in our mission. 

Alongside the website, we are excited to introduce our refreshed brand. Developed with inputs from across our team, our updated identity reflects the growth and diversity of our work, and also connect to the vision and values that guide us. 

We are also pleased to share a refined conceptual representation of our Theory of Change, which underpins all of our collaborations, setting out how the work of our partners advances and supports rural-impacting enterprises across sub-Saharan Africa. 

We are grateful to the design and impact agency Leap for their work and guidance in creating our new platform and updated brand. 

We invite you to explore the site, and sign up to our quarterly newsletter to receive further announcements and updates.